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Featuring just-right, medium buildable coverage and a dreamy satin finish,\u003cbr\u003e\n- Suitable for all skin types\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eSwipe or dot concealer onto desired areas, then blend using your fingertips or the Tap \u0026amp; Blend Concealer Brush. Gradually build up to your preferred level of coverage. For more soft and seamless coverage, pair with Soft Glam Foundation (sold separately).\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"41 Tan Neutral","offer_id":46200587386977,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"54 Deep Neutral","offer_id":46200587419745,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"10 Fair Cool","offer_id":46200587452513,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"11 Fair Neutral","offer_id":46200587485281,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"12 Fair Warm","offer_id":46200587518049,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"13 Fair Neutral","offer_id":46200587550817,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"14 Fair Cool","offer_id":46200587583585,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"15 Fair Warm","offer_id":46200587616353,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"20 Light Cool","offer_id":46200587649121,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"21 Light Neutral","offer_id":46200587681889,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"22 Light Warm","offer_id":46200587714657,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"23 Light Cool","offer_id":46200587747425,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"24 Light Warm","offer_id":46200587780193,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"25 Light Neutral","offer_id":46200587812961,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"30 Medium Warm","offer_id":46200587845729,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"31 Medium Neutral","offer_id":46200587878497,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"32 Medium Neutral","offer_id":46200587911265,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"33 Medium Warm","offer_id":46200587944033,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"34 Medium Cool","offer_id":46200587976801,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"35 Medium Cool","offer_id":46200588009569,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"40 Tan Warm","offer_id":46200588042337,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"42 Tan Neutral","offer_id":46200588075105,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"43 Tan Cool","offer_id":46200588107873,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"44 Tan Cool","offer_id":46200588140641,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"50 Deep Warm","offer_id":46200588173409,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true},{"title":"61 Rich Cool","offer_id":46200588206177,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_d70ae62b-0b4d-491d-b4ef-4a159a35b108.jpg?v=1784019118"},{"product_id":"elf-collection-13","title":"e.l.f. Makeup Mist \u0026 Set Clear Spray","description":"\u003cp\u003eLock in your makeup look with this clear, lightweight setting spray. It keeps makeup looking fresh and in place from morning to night, without altering your finish.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Clear, lightweight setting spray for all-day wear\u003cbr\u003e\n- Keeps makeup looking fresh without altering your finish\u003cbr\u003e\n- Suitable for all skin types\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200588271713,"sku":null,"price":12.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_714dd80c-747c-458e-8bb9-f008dd45c222.jpg?v=1784019119"},{"product_id":"elf-collection-14","title":"e.l.f. Brow Lift Applicator Cruelty-Free Formula","description":"\u003cp\u003eThis unique, dual-ended eyebrow brush features a flat gel applicator to effortlessly pick up and apply eyebrow wax, gel, or soap, plus a spoolie on the other end to groom and shape brow hairs into that beautifully fluffy, feathered finish. Pairs perfectly with e.l.f. Brow Lift eyebrow shaping wax!\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Why e.l.f. loves — Dual-ended eyebrow wax applicator and spoolie brush Tame, lift, and shape brows for a feathered look Easily pick up and apply eyebrow gels, waxes, and soaps Ideal for applying with our Brow Lift e.l.f.'s Brow Lift Applicator is your go-to tool for achieving perfectly on-trend \"soap brows.\"\u003cbr\u003e\n- Suitable for all ages\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eBend the spoolie end of the applicator about 45 degrees before dipping into Brow Lift. Brush brows into desired shape in an upward and outward motion. Use the flat end of the applicator to press brows into place until set.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200588304481,"sku":null,"price":8.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_33bd11f0-9c62-4dc7-a15f-933e033aefb7.jpg?v=1784019120"},{"product_id":"elf-collection-15","title":"e.l.f. Ultra Precise Brow Pencil Taupe Cruelty-Free Formula","description":"\u003cp\u003ea super precise tip that creates a full, natural finish. On one side, the micro-slim liner defines and fills in gaps that mimic the look of real hair. On the other, the brush tames and combs brows to create effortlessly defined eyebrows.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- l.f. 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Creates a flawless, airbrushed look — the only tool you need to apply your complexion products.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- 2-in-1 brush designed for concealer, liquid and powder foundation application\u003cbr\u003e\n- Creates a flawless, airbrushed look\u003cbr\u003e\n- Ideal for use with cream and liquid formulas\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200588370017,"sku":null,"price":14.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_2ee484ad-94ea-4a39-9a86-91eecedc32a5.jpg?v=1784019123"},{"product_id":"elf-collection-17","title":"e.l.f. SKIN Illuminating Eye Cream Vegan \u0026 Cruelty Free","description":"\u003cp\u003ee.l.f. e.l.f. 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If contact occurs rinse with plenty of water.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200588402785,"sku":null,"price":15.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_068eee20-c2e3-44a7-9e68-3ab0ac13b928.jpg?v=1784019124"},{"product_id":"elf-collection-18","title":"e.l.f. Glow Reviver Lip Oil Glow Finish","description":"\u003cp\u003eAn ultra-glossy tinted lip oil that nourishes, hydrates, and enhances your lips' natural colour  Non-sticky, hydrating lip oil with a high-gloss finish and sheer wash of colour  Plush, oversized cushion applicator for an even swipe  Infused with lip-loving ingredients to nourish your pout  Can be worn on its own or over lipstick Ingredients Hydrogenated Polyisobutene, Tridecyl Trimellitate, Polyisobutene, Phytosteryl\/Octyldodecyl Lauroyl Glutamate, Hydrogenated Styrene\/Isoprene Copolymer, Squalane, Prunus Armeniaca (Apricot) Kernel Oil, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Punica Granatum Seed Oil, Tocopheryl Acetate, Fragrance (Parfum), Diethylhexyl Syringylidenemalonate, Phenoxyethanol, Caprylyl Glycol, Caprylic\/Capric Triglyceride, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tocophero\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Nourish and hydrate your lips while enhancing your pout's natural glow-e.l.f. Cosmetics Glow Reviver Lip Oil is an addicting and revitalizing tinted lip oil is where lip care meets makeup. The non-sticky formula imbues your pout with a sheer tint of colour and glass-like shine while boosting your lips' natural hue. With its ultra-plush applicator, slick your lips in nourishing oils and pucker up to a flattering, high-shine finish. Vegan and Cruelty Free Key benefits \u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Citrine Gleam","offer_id":46200588632161,"sku":null,"price":13.84,"currency_code":"GBP","in_stock":true},{"title":"coral fixation","offer_id":46200588664929,"sku":null,"price":13.84,"currency_code":"GBP","in_stock":true},{"title":"crystal clear","offer_id":46200588697697,"sku":null,"price":13.84,"currency_code":"GBP","in_stock":true},{"title":"honey talks","offer_id":46200588730465,"sku":null,"price":13.84,"currency_code":"GBP","in_stock":true},{"title":"Hot as Fudge","offer_id":46200588763233,"sku":null,"price":13.84,"currency_code":"GBP","in_stock":true},{"title":"It's Giving Guava","offer_id":46200588796001,"sku":null,"price":13.84,"currency_code":"GBP","in_stock":true},{"title":"jam session","offer_id":46200588828769,"sku":null,"price":13.84,"currency_code":"GBP","in_stock":true},{"title":"Money Mauve","offer_id":46200588861537,"sku":null,"price":13.84,"currency_code":"GBP","in_stock":true},{"title":"Opal-ogy Tour","offer_id":46200588894305,"sku":null,"price":13.84,"currency_code":"GBP","in_stock":true},{"title":"pink quartz","offer_id":46200588927073,"sku":null,"price":13.84,"currency_code":"GBP","in_stock":true},{"title":"red delicious","offer_id":46200588959841,"sku":null,"price":13.84,"currency_code":"GBP","in_stock":true},{"title":"rose envy","offer_id":46200588992609,"sku":null,"price":13.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_1c849d1e-27de-48cf-89a2-bffcb2529563.jpg?v=1784019126"},{"product_id":"elf-collection-19","title":"e.l.f. SKIN Holy Hydration! Face Cream Hydrating Formula","description":"\u003cp\u003eIdeal for AM and PM use, the non-greasy feeling cream sinks into the skin quickly for a smooth, super-soft feel.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Replenishes moisture for supple skin\u003cbr\u003e\n- Easily absorbs into skin\u003cbr\u003e\n- Fresh, clean scent\u003cbr\u003e\n- This holy-grail facial cream delivers a powerful boost of hydration and illuminates skin. Great for oily, combination and especially dry skin, this cream is packed with nourishing and hydrating ingredients that replenish moisture for\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eGently massage a small mount of cream onto clean skin. Use in the morning alone, or follow with your favorite e.l.f. makeup.\u003c\/p\u003e\n\n\u003cp\u003eHazards and cautions\u003c\/p\u003e\n\n\u003cp\u003eWARNING: FOR EXTERNAL USE ONLY. DISCONTINUE USE IF SIGNS OF IRRITATION APPEAR. KEEP OUT OF REACH OF CHILDREN.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200589025377,"sku":null,"price":19.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_4bd37a17-7672-4f11-a71f-069cd8d6e30a.jpg?v=1784019127"},{"product_id":"elf-collection-20","title":"e.l.f. SKIN Holy Hydration! Face Cream Fragrance Free","description":"\u003cp\u003eaward-winning moisturising face cream. It's packed with skin-loving ingredients that even out skin tone and replenish lost moisture for a firmed up, bouncy complexion. Great for daytime and nighttime use even on sensitive skin, the non-greasy formula quickly sinks into the skin for a smooth, super-soft feel.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Replenishes lost moisture for supple skin\u003cbr\u003e\n- Brightens and evens out skin tone\u003cbr\u003e\n- Face cream instantly absorbs into skin\u003cbr\u003e\n- Fragrance-free formula great for sensitive skin Same product, new look\u003cbr\u003e\n- For a powerful boost of hydration to the face and luminous skin, indulge in the fragrance-free version of our\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eGently massage a small amount of cream onto clean skin. Use in the morning alone, or follow with your favorite e.l.f. makeup. Can also be used at night after cleansing.\u003c\/p\u003e\n\n\u003cp\u003eHazards and cautions\u003c\/p\u003e\n\n\u003cp\u003eFor external use only. Discontinue use if signs of irritation appear. Keep out of reach of children.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200589058145,"sku":null,"price":19.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_9d0c600d-6db2-4110-bd00-0d75a4edcb88.jpg?v=1784019127"},{"product_id":"elf-collection-21","title":"e.l.f. Halo Glow Setting Powder Light Pink","description":"\u003cp\u003eSet your makeup and add a soft-focus glow with this finely milled loose setting powder in a flattering Light Pink shade. It blurs imperfections, controls shine and locks your look in place.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Finely milled loose powder for a soft-focus finish\u003cbr\u003e\n- Sets makeup and controls shine\u003cbr\u003e\n- Light Pink shade for a brightening finish\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200589090913,"sku":null,"price":14.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_3c82ab6c-ddbb-4804-ab9e-3ca9d737bb82.jpg?v=1784019128"},{"product_id":"elf-collection-22","title":"e.l.f. SKIN Holy Hydration! Keep Your Balance Toner Vegan \u0026 Cruelty Free","description":"\u003cp\u003eThis gentle toner removes impurities and refreshes the skin with Hyaluronic Acid, Witch Hazel and Aloe. These skin-loving ingredients work with your skin's p H to keep it balanced and healthy. The result is refreshed, soft and balanced skin.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- 100% Vegan and cruelty-free formula\u003cbr\u003e\n- Professional-quality results at an accessible price\u003cbr\u003e\n- Trusted by makeup lovers worldwide\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eUsing a cotton pad, apply toner to a clean face and neck, avoiding the eye area. Follow with moisturizer.\u003c\/p\u003e\n\n\u003cp\u003eHazards and cautions\u003c\/p\u003e\n\n\u003cp\u003eAvoid contact with eyes. If contact occurs rinse with plenty of water.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200589123681,"sku":null,"price":15.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_f0ca51fe-b1f9-45c7-aa51-c7cf4cd2cffb.jpg?v=1784019129"},{"product_id":"elf-collection-23","title":"e.l.f. Ultra Precise Brow Pencil Cool Brown Cruelty-Free Formula","description":"\u003cp\u003ea super precise tip that creates a full, natural finish. On one side, the micro-slim liner defines and fills in gaps that mimic the look of real hair. On the other, the brush tames and combs brows to create effortlessly defined eyebrows.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- l.f. Ultra Precise Brow Pencil Cool Brown\u003cbr\u003e\n- Our Ultra Precise Brow Pencil keeps brows in check with\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200589156449,"sku":null,"price":11.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_f1983ed2-4b3a-4546-a31d-26b96d878534.jpg?v=1784019131"},{"product_id":"elf-collection-24","title":"e.l.f. Fine as Fleck Glitter Eyeshadow Vegan \u0026 Cruelty Free","description":"\u003cp\u003eLong-lasting sheer glitter eyeshadow topper with a shimmer finish Packed with micro-fine glitter flecks for an eye-catching, party-ready vibe Soft, smooth formula without the grit Can be worn alone or layered on top of your go-to e.l.f. eyeshadows 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified Turn every eye look into a party with e.l.f.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- 100% Vegan and cruelty-free formula\u003cbr\u003e\n- Professional-quality results at an accessible price\u003cbr\u003e\n- Trusted by makeup lovers worldwide\u003cbr\u003e\n- Suitable for all skin types\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eApply over shadows to create a highlight and additional dimension on the eyelids or press onto barelids to create a sheer wash of crystal sparkle.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Certified Platinum","offer_id":46200589189217,"sku":null,"price":12.75,"currency_code":"GBP","in_stock":true},{"title":"Hypebiscus","offer_id":46200589221985,"sku":null,"price":12.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_d500bb33-087f-4339-9061-bbf8bf35fef3.jpg?v=1784019132"},{"product_id":"elf-collection-25","title":"e.l.f. 16hr Camo Concealer 16-Hour Wear","description":"\u003cp\u003eNothing to see here—this full-coverage liquid concealer covers up blemishes and under-eye circles. The lightweight, highly pigmented formula corrects and perfects for a smooth, matte, crease-resistant finish that stays put for 16 hours straight.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Full-coverage concealer with a matte finish 16-hour wear time Large doe foot applicator for an even and precise application Ingredients: Avocado Oil Kaolin Clay Great for: Normal,\u003cbr\u003e\n- Suitable for vegan\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eHow To Apply 16HR Camo Concealer:Prep the under-eye area with the Holy Hydration! Eye Cream followed by the Poreless Putty Primer on top. Use the doe foot applicator to apply concealer to desired areas. Blend concealer using the Flawless Concealer Brush by stippling areas that need heavier coverage and buffing out the remainder. Fingers or a sponge can be used as an alternative to blend the concealer.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"deep chestnut","offer_id":46200589254753,"sku":null,"price":12.83,"currency_code":"GBP","in_stock":true},{"title":"fair beige","offer_id":46200589287521,"sku":null,"price":12.83,"currency_code":"GBP","in_stock":true},{"title":"fair rose","offer_id":46200589320289,"sku":null,"price":12.83,"currency_code":"GBP","in_stock":true},{"title":"fair warm","offer_id":46200589353057,"sku":null,"price":12.83,"currency_code":"GBP","in_stock":true},{"title":"light beige","offer_id":46200589385825,"sku":null,"price":12.83,"currency_code":"GBP","in_stock":true},{"title":"light peach","offer_id":46200589418593,"sku":null,"price":12.83,"currency_code":"GBP","in_stock":true},{"title":"light sand","offer_id":46200589451361,"sku":null,"price":12.83,"currency_code":"GBP","in_stock":true},{"title":"medium beige","offer_id":46200589484129,"sku":null,"price":12.83,"currency_code":"GBP","in_stock":true},{"title":"medium neutral","offer_id":46200589516897,"sku":null,"price":12.83,"currency_code":"GBP","in_stock":true},{"title":"medium peach","offer_id":46200589549665,"sku":null,"price":12.83,"currency_code":"GBP","in_stock":true},{"title":"medium sand","offer_id":46200589582433,"sku":null,"price":12.83,"currency_code":"GBP","in_stock":true},{"title":"tan sand","offer_id":46200589615201,"sku":null,"price":12.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_1b22d777-c402-4d22-a90d-a705ea61b84c.jpg?v=1784019133"},{"product_id":"elf-collection-26","title":"e.l.f. Perfect 10 Eyeshadow Palette and It and Cruelty-Free Formula","description":"\u003cp\u003einspired with its 10-colour eyeshadow palette, perfect for shading, highlighting, defining, and making your eyes the prize. It features a versatile range of ultra-pigmented matte and shimmer shades that invite you to play around and create a range of eyeshadow looks—from subtle daytime statements to bold, multidimensional vibes. The blendable formula applies silky smooth and blends with ease, delivering intense colour payoff when using with your favourite e.l.f.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- 10-shade eyeshadow palette featuring a colourful lineup of blues and purples—perfect for creating vibrant, far-out eyeshadow looks Get\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200589647969,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_22eec24b-aea6-420f-9d23-195c93c63fd8.jpg?v=1784019134"},{"product_id":"elf-collection-27","title":"e.l.f. Smudge n Smoke Eyeliner Brush Vegan \u0026 Cruelty Free","description":"\u003cp\u003ecreate the ultimate smoky eye with e.l.f. Cosmetics Smudge 'N Smoke Eyeliner Brush. This densely bristled eyeliner smudge brush features a dome-shaped, pointed tip to create a perfectly smoky, e.l.f.ed-up look with no fallout.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e-  Eyeliner brush with densely packed bristles for creating smoky eyeliner looks Features a dome-shaped, pointed tip for a smudged-out finish with no fallout Can also be used to apply eyeshadow for extra intensity  Crafted with a Forest Stewardship Council (FSC ) Certified Wood Handle Synthetic, 100% vegan bristles e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 1,600 ingredients\u003cbr\u003e\n- Smudge and diffuse eyeliner any eyeshadow to\u003cbr\u003e\n- Suitable for all skin types\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n \u003cp\u003eAfter applying e.l.f. Smoky Kohl Eyeliner, use the brush tip to smudge and blend outward for a smoky effect.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200589746273,"sku":null,"price":8.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_4565f8a2-dede-48af-aef1-e86b22d09cd3.jpg?v=1784019135"},{"product_id":"elf-collection-28","title":"e.l.f. High Points Highlighter Brush Vegan \u0026 Cruelty Free","description":"\u003cp\u003ecreates an effortless, soft-focus glow Soft, pointed tip precisely applies highlighter to illuminate the high points of your face Pairs perfectly with e.l.f. Halo Glow Silky Powder Highlighter Crafted with an FSC (Forest Stewardship Council ) Certified wood handle 100% synthetic bristles 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny \u0026amp; PETA\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- l.f. Cosmetics High Points Highlighter Brush. Featuring a sleek, tapered design, the pointed brush head has ultra-soft bristles that effortlessly sweep across the face for a precise, soft-focus glow. Pair it with e.l.f.'s Halo Glow Silky Powder Highlighter to catch the light exactly where you want it. Crafted with 100% synthetic vegan bristles. Tapered highlighter brush\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eTap or sweep the High Points Highlighter Brush into a small amount of Halo Glow Silky Powder Highlighter. Gently sweep powder across brow bones, cheekbones, bridge of nose, and anywhere else you want a soft-focus glow.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200589779041,"sku":null,"price":9.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_b1816340-6296-44a1-b7d7-a3022d326415.jpg?v=1784019138"},{"product_id":"elf-collection-29","title":"e.l.f. Blending Brush Vegan \u0026 Cruelty Free","description":"\u003cp\u003eIt blends color effortlessly on the lid and crease and can also be used to apply concealer. This cruelty-free brush is made with 100% animal hair-free, synthetic bristles.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- This loose, dome-shaped brush is perfect for\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eIn a sweeping movement, glide the brush across the eyelid to blend color.\u003c\/p\u003e\n\n\u003cp\u003eHazards and cautions\u003c\/p\u003e\n\n\u003cp\u003eN. A\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200589844577,"sku":null,"price":9.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_e472b282-365c-4cad-b70e-c3f9b1cb61a3.jpg?v=1784019139"},{"product_id":"elf-collection-30","title":"e.l.f. SKIN Bright And Brew-tiful Eye Cream Lightweight Formula 15ml","description":"\u003cp\u003eEye Cream—a brightening under eye cream that gives eyes a well-rested look. Powered by vitamin C to visibly lighten dark circles, a banana-tinted powder for instant radiance, and a 3% caffeine blend to help depuff, it's like a quick shot of eye-spresso whenever skin needs a boost. The lightweight, cooling formula absorbs quickly and layers seamlessly under concealer—so you'll look like you got a full eight hours (even if you didn't). Under eye brightening cream enriched with vitamin C, banana-tinted powder and a 3% caffeine blend to revive tired-looking eyes Instantly illuminates the under eye area while helping to brighten the appearance of dark circles over time Cooling formula depuffs for a wide-awake look Lightweight, fast-absorbing formula blends easily and wears well under concealer—the perfect brightening addition to your a.m.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- l.f. up with e.l.f. SKIN Bright + Brew-tiful\u003cbr\u003e\n- Suitable for all kind of skin types\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eIn the AM, take a pea-sized amount of eye cream and tap three dots across the under eye area. Gently tap and blend until cream is fully absorbed into skin. Follow up with concealer, if desired.\u003c\/p\u003e\n\n\u003cp\u003eHazards and cautions\u003c\/p\u003e\n\n\u003cp\u003eExternal use only\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200589877345,"sku":null,"price":18.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_edc28e83-f649-4df2-8646-0d82f9628e4b.jpg?v=1784019140"},{"product_id":"elf-collection-31","title":"e.l.f. Matte Putty Primer Universal Sheer Matte Finish","description":"\u003cp\u003ee.l.f. e.l.f. Matte Putty Primer Universal Sheer Matte Finish delivers quality, accessible beauty.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- 100% Vegan and cruelty-free formula\u003cbr\u003e\n- Professional-quality results at an accessible price\u003cbr\u003e\n- Trusted by makeup lovers worldwide\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eApply a thin, even amount of face primer to moisturised skin prior to makeup application. Allow to set for 30 seconds before applying foundation.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200589910113,"sku":null,"price":15.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_e915d240-38d5-4ed3-a3d3-a0e93e7d63aa.jpg?v=1784019140"},{"product_id":"elf-collection-32","title":"e.l.f. SKIN Holy Hydration Barrier Goals Cream Vegan \u0026 Cruelty Free 60ml","description":"\u003cp\u003ea non-greasy feel with a creamy, whipped texture  Safe for sensitive skin and eczema Non-comedogenic 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny \u0026amp; PETA\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e-  Rich skin barrier cream works to recover and strengthen your skin's moisture barrier for hydrated and soothed skin Formulated with 1% colloidal oatmeal to help calm skin, plus cica to visibly reduce redness and hyaluronic acid for lasting hydration Fast-absorbing skin repair cream has\u003cbr\u003e\n- Suitable for all skin types\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eGently massage Barrier Goals Cream onto clean face until fully absorbed. Use AM and PM.\u003c\/p\u003e\n\n\u003cp\u003eHazards and cautions\u003c\/p\u003e\n\n\u003cp\u003eFor external use only. Avoid contact with eyes.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200589942881,"sku":null,"price":18.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_29d0349d-50e6-472b-b315-8cfc70812926.jpg?v=1784019142"},{"product_id":"elf-collection-33","title":"e.l.f. SKIN Youth Boosting Advanced Night Retinoid Serum Lightweight Formula","description":"\u003cp\u003eIntroducing your skin's e.l.f.ing game changer. The most powerful retinoid you can get without a 'script reduces the appearance of fine lines and wrinkles over time to reveal rejuvenated, smooth and radiant skin. The potent formula is also supercharged with hydrating hyaluronic acid and antioxidants to help brighten skin tone.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Results-driven night serum works to reduce the appearance of fine lines and wrinkles over time.Reveals smooth, renewed, and radiant skin.Potent 1% granactive retinoid.Infused with hydrating hyaluronic acid.Fragrance-free.Ingredients:Retinoid + Antioxidant Complex (1% Granactive Retinoid, 0.06% retinal, and antioxidants): Helps reduce the appearance of fine lines and wrinkles.Hyaluronic Acid: Helps moisturise skin for a plump complexion.Formulation: Lightweight, silky serum\u003cbr\u003e\n- Perfect for — Oily, dry, normal, and combination skin\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e\n\n\u003cp\u003eHazards and cautions\u003c\/p\u003e\n\n\u003cp\u003eExternal use only. Discontinue use if signs of irritation appear. Keep out of reach of children.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200590008417,"sku":null,"price":29.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_edd4d68b-e1b3-4840-bc1e-d51646ff07cc.jpg?v=1784019142"},{"product_id":"elf-collection-34","title":"e.l.f. Power Grip Dewy Setting Spray","description":"\u003cp\u003eLock your look in place with a dewy, radiant finish. This lightweight setting spray keeps makeup looking fresh and glowing all day long.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Long-wear setting spray with a dewy, radiant finish\u003cbr\u003e\n- Lightweight formula that keeps makeup looking fresh\u003cbr\u003e\n- Suitable for all skin types\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200590041185,"sku":null,"price":16.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_a7475804-793a-4a76-9771-ac29471bbd40.jpg?v=1784019143"},{"product_id":"elf-collection-35","title":"e.l.f. Halo Glow Liquid Filter Highlighter Glow Finish","description":"\u003cp\u003eThis innovative complexion booster and skincare-makeup hybrid is infused with squalane and hyaluronic acid. The unique formula enhances the overall look of skin while imparting a soft-focus radiance. Wear on its own, under or over makeup; mix with your favorite foundation for a dewy finish or use as a highlighter to illuminate the high points of your face.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Glowy makeup and skincare hybrid for dewy skin\u003cbr\u003e\n- Complexion looks healthy and more radiant\u003cbr\u003e\n- Liquid Filter can be worn 4 ways: alone, over or under makeup, mixed with foundation, or as a highlighter\u003cbr\u003e\n- Enriched with skin-loving ingredients like Squalane and Hyaluronic Acid\u003cbr\u003e\n- Now available in a range of 12 shades for even more skin tones and undertones\u003cbr\u003e\n- Ingredients — Squalane\u003cbr\u003e\n- Hyaluronic Acid\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eWear alone for sheer coverage \u0026amp; a light filtered glow - Use the bottom of our Angled Silicone Face Sponge to blend. Wear under foundation as a luminous base - Use the Complexion Duo Brush to softly buff all over face. Highlight high points to capture and reflect light - Use the Flawless Concealer Brush to precisely apply to the high points of the face. Mix with foundation to add a beautiful dewy glow - Use the Ultimate Blending Brush to mix with your face e.l.f. foundation.\u003c\/p\u003e\n\n\u003cp\u003eHazards and cautions\u003c\/p\u003e\n\n\u003cp\u003eExternal use only. Stop use if irritation.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"0 fair","offer_id":46200590073953,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true},{"title":"0.5 fair","offer_id":46200590106721,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true},{"title":"00 Fair","offer_id":46200590139489,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true},{"title":"1 fair","offer_id":46200590172257,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true},{"title":"2 fair\/light","offer_id":46200590205025,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true},{"title":"3 light\/medium","offer_id":46200590237793,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true},{"title":"3.5 medium","offer_id":46200590270561,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true},{"title":"4 medium","offer_id":46200590303329,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true},{"title":"5 medium\/tan","offer_id":46200590336097,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true},{"title":"5.5 Medium","offer_id":46200590368865,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true},{"title":"6 tan\/deep","offer_id":46200590401633,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true},{"title":"6.5 Deep 31","offer_id":46200590434401,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true},{"title":"7 deep\/rich","offer_id":46200590467169,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true},{"title":"8 rich","offer_id":46200590499937,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true},{"title":"8.5 rich","offer_id":46200590532705,"sku":null,"price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_1b2e84f2-1560-48b2-a87a-138ff599f549.jpg?v=1784019145"},{"product_id":"elf-collection-36","title":"e.l.f. 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Layer a second or third coat for maximum curl before the first coat has dried.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200590598241,"sku":null,"price":11.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_09a474b2-0771-424b-b96e-2a7b00bbe69a.jpg?v=1784019146"},{"product_id":"elf-collection-37","title":"e.l.f. Dewy Coconut Setting Mist","description":"\u003cp\u003eLock your makeup in place with a dewy finish and a hint of coconut. This lightweight setting mist keeps your look fresh, hydrated and glowing all day.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Long-wear setting spray with a dewy finish\u003cbr\u003e\n- Infused with a coconut scent\u003cbr\u003e\n- Lightweight formula that won't disturb makeup\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200590631009,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_ccd79fb2-ff46-4b6a-9e02-86569afbf32c.jpg?v=1784019147"},{"product_id":"elf-collection-38","title":"e.l.f. SKIN Holy Hydration! Thirst Burst Drops Hydrating Formula 30ml","description":"\u003cp\u003eUse under your makeup, mixed into your foundation or wear on its own for a hydrated look and visibly brighter complexion. Key benefits  Gel serum drops reveal a juicy, radiant complexion both instantly and over time  gives skin a dewy, plump look with a non-greasy feel.  Infused with 1% Hydrating Hibiscus Complex and hyaluronic acid, plus brightening 5% niacinamide.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Glisten up — e.l.f. Cosmetics Holy Hydration! Thirst Burst Drops reveal a juicy, radiant complexion both instantly and over time. Infused with 1% Hydrating Hibiscus Complex and hyaluronic acid, plus brightening 5% niacinamide, the multi-use formula gives skin that dewy, post-shower glow with\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e\n\n\u003cp\u003eHazards and cautions\u003c\/p\u003e\n\n\u003cp\u003eExternal use only. Discontinue use if signs of irritation appear. Keep out of reach of children.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200590663777,"sku":null,"price":18.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_7c5b2609-96f9-48d4-9729-e26c629afd73.jpg?v=1784019149"},{"product_id":"elf-collection-39","title":"e.l.f. Ultimate Blending Brush Cruelty-Free Formula","description":"\u003cp\u003eBlending Brush is specifically designed for advanced makeup techniques that help achieve professional looks. The large dome-shaped head and densely packed bristles maneuver in and around the crevices and contours of your face for seamless, even coverage. Picks up the perfect amount of product to build coverage with powder, liquid, or mousse formulas ideal for foundation, bronzer, or blush.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- l.f.'s Ultimate Makeup\u003cbr\u003e\n- Suitable for all\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eSwirl the blending brush over any of our face powders or liquid foundations and buff onto the skin using broad, circular motions to blend. Repeat for added coverage. Works well with our Halo Glow makeup family, the liquid filter complexion booster and loose setting powder.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200590696545,"sku":null,"price":13.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_0003823d-03ec-4fcb-a50c-b0bc67bfb670.jpg?v=1784019150"},{"product_id":"elf-collection-40","title":"e.l.f. Liquid Poreless Putty Primer Universal Sheer Long-Lasting Formula","description":"\u003cp\u003eThis skin-smoothing primer preps, grips and extends the wear of your makeup for a flawless finish that lasts all day.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Silky lightweight liquid face primer\u003cbr\u003e\n- Grips makeup for long-lasting wear\u003cbr\u003e\n- Minimizes the appearance of pores for a smooth complexion\u003cbr\u003e\n- Infused with squalane\u003cbr\u003e\n- Key Ingredients — Squalane\u003cbr\u003e\n- Your favourite Poreless Putty Primer is now available in liquid form! This silky liquid face primer seamlessly glides over your skin, gripping makeup for long-lasting wear and giving you a poreless-looking finish. Apply prior to your makeup application to\u003cbr\u003e\n- Suitable for all Skin Types\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eGently squeeze tube until product appears, then apply evenly to face, using Putty Primer Brush and Applicator or fingertips to pat into skin. Allow 30 seconds to set before makeup application.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200590729313,"sku":null,"price":16.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_2ff2af39-d120-47be-b86e-8e922d0f8d24.jpg?v=1784019152"},{"product_id":"elf-collection-41","title":"e.l.f. Lash XTNDR Tubing Mascara Buildable Coverage","description":"\u003cp\u003eGet lash extension hype in one swipe with e.l.f. Cosmetics' Lash XTNDR Mascara. 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Ideal for all skin tones, it goes on completely clear and creates a dewy finish.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Gel primer formula with sticky texture grips makeup for long-lasting wear\u003cbr\u003e\n- Infused with 4% niacinamide to help even out skin tone and brighten\u003cbr\u003e\n- Gives skin\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eApply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200590925921,"sku":null,"price":15.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_912a6781-20c1-4182-afab-aaedfaa03eb7.jpg?v=1784019153"},{"product_id":"elf-collection-43","title":"e.l.f. Wow Eyebrow Enhancer Gel Buildable Coverage","description":"\u003cp\u003eThis wax-gel hybrid formula adheres to brow hairs and brushes them into place while depositing hair-like fibers for fuller-looking brows that wow.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- 100% Vegan and cruelty-free formula\u003cbr\u003e\n- Professional-quality results at an accessible price\u003cbr\u003e\n- Trusted by makeup lovers worldwide\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eApply gel alone or as a top coat over e.l.f. brow powder or pencil. Start from the inner corner and follow the arch working in upward strokes.\u003c\/p\u003e\n\n\u003cp\u003eHazards and cautions\u003c\/p\u003e\n\n\u003cp\u003eFor external use only. Discontinue use if signs of irritation appear. Keep out of reach of children.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Brown","offer_id":46200590958689,"sku":null,"price":11.48,"currency_code":"GBP","in_stock":true},{"title":"Brunette","offer_id":46200590991457,"sku":null,"price":11.48,"currency_code":"GBP","in_stock":true},{"title":"Deep Brown","offer_id":46200591024225,"sku":null,"price":11.48,"currency_code":"GBP","in_stock":true},{"title":"Taupe","offer_id":46200591056993,"sku":null,"price":11.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_e59ad6d0-7642-494c-b75f-a710a893ce54.jpg?v=1784019155"},{"product_id":"elf-collection-44","title":"e.l.f. H2o Proof Eyeliner Pen Deep Brown Water Resistant 0.7ml","description":"\u003cp\u003eCreate bold, graphic eye looks with total control. Cosmetics H2O Proof Inkwell Eyeliner is a long-lasting and quick-drying waterproof liquid eyeliner that delivers intense pigment to enhance and define your eyes. The precision felt-tip wand allows you to easily draw everything from thin, precise lines to thick, dramatic cat eyes in just one swipe.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Waterproof liquid eyeliner in an easy-to-use inkwell format\u003cbr\u003e\n- Delivers high-pigment, matte-finish color in one swipe Perfect for creating bold, eye-popping looks Long-lasting, quick-drying formula Precision felt tip wand\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eShake well before use. Remove any excess ink from the applicator on the pot's inner edge before using the felt tip to draw thin or thick lines.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200591089761,"sku":null,"price":12.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_15fd7adf-b403-4209-baf8-00ca8af80f4e.jpg?v=1784019155"},{"product_id":"elf-collection-45","title":"e.l.f. Buffing Foundation Brush Vegan \u0026 Cruelty Free","description":"\u003cp\u003eblending around the natural contours of the face and even distribution of product as you blur it into the skin. You're officially selfie ready.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Distributes foundation evenly Can be used with powder, cream, and liquid formulas 100% synthetic bristles are cruelty-free A foundation brush designed to apply, buff, and blend your favorite foundation and concealer into a finish so flawless, it looks airbrushed. The brush head's slightly tapered dome shape mimics that of your fingers-this allows for seamless\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eDip foundation brush into product and apply using circular, buffing motions. Start from the center of the face and work outward to maintain even coverage. Clean the brush regularly with brush shampoo to lengthen brush life.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200591122529,"sku":null,"price":12.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_a850ed0a-d1f0-4067-a501-3329da0b0284.jpg?v=1784019157"},{"product_id":"elf-collection-46","title":"e.l.f. Skin Holy Hydration Melting Cleanding Balm Cruelty-Free Formula 13g","description":"\u003cp\u003eKey Ingredients:Hyaluronic Acid – helps hydrate and plump the skin. Ceramides – to help build up the skin's moisture barrier. Peptides – helps reveal a more refreshed complexion.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- Makeup remover cleansing balm easily removes cosmetics without stripping the skin\u003cbr\u003e\n- Formulated with hyaluronic acid, ceramides and peptides, revealing skin that feels plumped with hydration\u003cbr\u003e\n- Leaves skin feeling silky smooth and hydrated\u003cbr\u003e\n- Suitable for all kind of skin types\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eStep 1: Scoop out a dime-sized amount of makeup melting balm with the included spatula and massage onto dry skin. Step 2: Moisten fingertips and continue to massage into the skin using circular motions. For makeup removal, apply all over carefully ensuring eyes are closed and watch your makeup melt away!Step 3: Rinse with water or remove with a warm damp cleansing cloth. Pro tip: To double cleanse for that extra-clean feeling, follow with your favourite e.l.f. cleanser, like Holy Hydration! Daily Cleanser. Step 4: Use the Keep Your Balance Toner to remove any remaining impurities. Step 5: Keep your skin hydrated and moisturised using the Holy Hydration! Face Cream. Step 6: Hydrate under eyes with the Holy Hydration! Eye Cream.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":46200591155297,"sku":null,"price":10.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/5685\/8977\/files\/download_8ee3f747-456a-4cc8-bb6c-b50cf1941103.jpg?v=1784019158"},{"product_id":"elf-collection-47","title":"e.l.f. Cream Glide Lip Liner Vegan \u0026 Cruelty Free","description":"\u003cp\u003edefine, and sculpt your lips with e.l.f. Cosmetics Cream Glide Lip Liner. This creamy, long-lasting lip liner effortlessly glides on your lips without tugging for precise definition and a super-smooth application.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- 100% Vegan and cruelty-free formula\u003cbr\u003e\n- Professional-quality results at an accessible price\u003cbr\u003e\n- Trusted by makeup lovers worldwide\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eApply from the center of lips, moving towards outer corners. Use alone or before applying lipstick. 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Glow Reviver Lip Oil Stick Glow Finish","description":"\u003cp\u003eGlow Reviver Lip Oil Stick, a new lip oil stick formulated with nourishing ingredients that glide on smooth and deliver irresistible slip without a sticky feel. Swipe on all the buildable colour you crave, plus soft shine and lasting hydration for soft-as-e.l.f. lips. Pigmented lipstick-oil hybrid glides on smooth with seamless, non-sticky slip Delivers medium buildable colour and soft, natural shine Nourishing formula infused with squalane, shea butter, and jojoba oil to hydrate, smooth, and soften lips 100% vegan, e.l.f.\u003c\/p\u003e\n\n\u003cp\u003eKey benefits\u003c\/p\u003e\n\n\u003cp\u003e- 100% Vegan and cruelty-free formula\u003cbr\u003e\n- Professional-quality results at an accessible price\u003cbr\u003e\n- Trusted by makeup lovers worldwide\u003cbr\u003e\n- Suitable for all skin types\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eBefore applying Glow Reviver Lip Oil Stick, swipe Sugar Lip Exfoliator onto clean, dry lips for a soft, smooth start (sold separately). Remove the Glow Reviver Lip Oil Stick cap and twist the bullet to reveal the lip oil stick. Begin at the center of your lips, and gently swipe and glide outwards toward the corner of your mouth. 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With an easy-to-use cushion tip, this\u003cbr\u003e\n- Suitable for all ages\u003cbr\u003e\n- Cruelty-free e.l.f. formula\u003cbr\u003e\n- Easy, everyday application\u003c\/p\u003e\n\n\u003cp\u003eHow to use\u003c\/p\u003e\n\n\u003cp\u003eGently squeeze wand and use the cushion-tip applicator to apply to your hairline, temples, sides of your nose, hollows of your cheeks, and jawline, then blend in color with Putty Bronzer Brush for a naturally sculpted look. For a fully sculpted look, pair with our Halo Glow Blush Beauty Wand and Halo Glow Highlight Beauty Wand. 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